Strategic Social Media Marketing Solutions for GV PA Group’s Smoke & Vape Shops Marketing
Driving Awareness and Engagement for GV PA Group’s Smoke & Vape Stores in Florida and Pennsylvania
GV PA Group is a popular Smoke & Vape shop with locations in both Florida and Pennsylvania. They were on a mission to expand their social media presence and deepen connections with their local customer base. To increase both brand awareness and customer engagement, the group turned to SmartSites to implement a fresh, high-impact social media strategy. Focused primarily on Instagram, GV PA Group sought to grow their following, amplify reach, and encourage more in-store visits by transforming online engagement into tangible foot traffic.
The Challenge
GV PA Group needed a strategy to enhance visibility and foster meaningful engagement with their audience on Instagram. With ambitious growth targets, they wanted to grow their follower base, boost content interaction, and drive in-store purchases. An added challenge was to inspire their online audience to convert engagement into store visits, helping GV PA Group reach new and existing customers and reinforce their brand presence in two competitive markets.
The Plan
SmartSites crafted a multi-layered social media plan that prioritized follower growth and content engagement. We developed a special “secret promo” concept tailored for Instagram Stories, encouraging followers to interact by sending a code via direct message. This interactive approach added exclusivity and created a sense of urgency, prompting followers to take action. SmartSites dedicated engagement hours to strategically grow GV PA Group’s following, enhance content reach, and build an active, loyal customer base across both locations.
