NiCabanos Marketing
NICABANOS Achieves Positive Social Media Growth as a Premium Cigar Brand
NICABANOS offers premium cigars that are crafted to perfection. As the exclusive distributor of the acclaimed Flor De Castillo and NICABANOS brands, they’ve delivered a luxurious smoking experience for over 25 years. Hand-rolled by master artisans with expertise rooted in Cuban tradition, each cigar is made from the finest Nicaraguan leaves, aged to provide an exquisite taste and consistent quality. NICABANOS cigars are cherished by aficionados in the USA, Canada, the Middle East, India, and China.
The Challenge
NICABANOS, a reputable Nicaraguan cigar brand, wanted to expand its social media presence, brand awareness, and following. With new social media accounts, NICABANOS sought growth in a heavily regulated industry where advertising limitations required careful adherence to community standards. Their goal was to increase engagement and reach while maintaining compliance across major platforms, including Facebook, Instagram, and TikTok.
The Plan
SmartSites developed a strategy focused on engagement hours, carefully timed to build brand awareness and following on NICABANOS’ platforms. To overcome regulatory restrictions, we identified and boosted select posts within community guidelines, maximizing reach and engagement. Our efforts resulted in exponential increases across Facebook, Instagram, and TikTok, from content interactions to follower growth, establishing NICABANOS as a well-recognized brand among cigar enthusiasts on social media.
