Photobook Press Marketing
Photobook Press: The Medium for Unique Storytelling
Photobook Press provides professional design and print services for photo books, cards, and more.
The Challenge
Photobook Press had established Facebook and Instagram profiles, but inconsistent posting resulted in stagnant growth and low audience engagement. This lack of regular activity hindered their ability to build a strong online presence and connect with potential customers, limiting their reach and overall effectiveness on social media platforms.
The Plan
We developed a granular targeting strategy to attract new followers for Photobook Press. By creating and consistently posting strategic social media content, we aimed to boost engagement and drive increased traffic to their website. This approach was designed to enhance their online presence and foster stronger audience interaction and loyalty.