The Haymaker Marketing
The Haymaker secures more repeat website visitors and sales with personalized email marketing automation.
Haymaker, founded by Matt Bremyer, is dedicated to bringing high-quality sound to the lives of professionals and casual sound enthusiasts alike. The Haymaker team believes in crafting products worth the retail price, always constructed from the best components and materials. They are experts in their industry, and provide unmatched support to customers in order to get the most out of their investment.
The Challenge
The Haymaker came to SmartSites with a goal of boosting online sales on their website. Already an established Amazon Seller, The Haymaker was looking to drive more direct sales via their WooCommerce site. The headphone industry is also widely dominated by household names, making it difficult to carve out market share for small, specialized brands like The Haymaker. In addition to driving sales, the SmartSites team was tasked with spreading brand awareness, and educating prospective customers on what sets The Haymaker apart from other headphones on the market.
The Plan
In tandem with SEO and PPC efforts, SmartSites deployed a robust email marketing strategy to optimize all key touchpoints along the customer journey. By implementing automated email flows, the SmartSites team was able to drive more return traffic to the site in order to foster more online sales. Advanced segmentation strategies were also used to identify highly engaged users who were primed to make a purchase, as well as reactivate subscribers who had become unengaged.
