Walker and Hawkes Marketing
SmartSites incorporated a successful email marketing strategy into Walker and Hawkes' current marketing efforts, resulting in 7x growth.
Walker and Hawkes is dedicated to providing outdoor enthusiasts with exceptional garments. They are passionate about combining expert craftsmanship with the finest fabrics from around the world. Their designs are constantly evolving to offer customers garments that not only look good but also keep them protected and stylish on their outdoor pursuits. Walker and Hawkes’ goal is to provide clothing that is perfect for both the city and the country, which is reflected in their slogan – “Whatever The Outdoor Pursuit, We’ve Got You Covered”. The company offers a wide range of outdoor wear for men, women, and children. Their collections includes Tweed Jackets, Flat Caps, Shooting Breeks, Wax Jackets, Blazers, Baseball Caps, and more.
The Challenge
Walker and Hawkes was struggling to manage the process of welcoming new subscribers while keeping existing ones engaged. They noticed many visitors were adding items to their carts but not completing their purchases, resulting in a high number of abandoned carts and lost sales.
The Plan
SmartSites provide Walker and Hawkes with SEO, PPC, and Email Marketing services. As part of our approach, we utilized Klaviyo to deliver monthly email campaigns to their subscribers. In addition, we implemented automated email sequences aimed at welcoming new subscribers and recovering abandoned carts and checkouts.
