ASCO Fire Marketing
ASCO Fire
ASCO Fire provides comprehensive fire protection services, including the design installation of fire sprinkler and fire detection systems for commercial, industrial, and institutional facilities.
The Challenge
Contrary to their area of expertise, ASCO Fire’s plans to build a website seemed to have gone up in smoke. When they came to us, their site was not user-, mobile-, or conversion-friendly, and did not properly convey the wealth of knowledge the company has in the areas of fire prevention. The new site needed to be all these things and more! The SEO and PPC strategies implemented by SmartSites was complemented by their new website, and now their phone rings off the hook!
The Plan
Build out Industries, Services, and Location pages to increase organic search traffic
Redesign the website to engage users and increase time-on-site
Run unique PPC campaigns for each target county to reinforce ASCO’s local feel and increase their CTR
Generate meaningful leads by highlighting calls-to-action through SEO
Maximize their budget by creating a dynamic landing page to improve conversion rate