Carrying Dreams Marketing
Building Families with Compassion: The Heart of Carrying Dreams, Inc.
Carrying Dreams, Inc. is a surrogacy and egg donation agency committed to building families worldwide. As a full-service agency, they provide consulting, matching, and facilitation services for intended parents. The goals is to connect them with compassionate, U.S.-based surrogates and egg donors. Led by surrogacy expert and advocate Emily Westerfield, the team brings years of experience and empathy to every unique journey. Carrying Dreams values the individuality of each family-building path, offering unmatched support, guidance, and expertise. Through their social media presence on Instagram, Facebook, TikTok, and niche platforms, Carrying Dreams aims to share joy, foster community, and provide education to all pursuing family dreams.
The Challenge
Carrying Dreams aimed to increase their social media presence, building brand awareness and an engaged community across Instagram, Facebook, and TikTok. They sought to connect with potential intended parents and surrogates, finding new audiences in niche platforms, like Peanut, a dedicated network for mothers and those on the path to parenthood. The agency required strategies to grow followers and boost engagement while sparking positive, community-centered conversations in a supportive space.
The Plan
SmartSites introduced social media strategies to expand Carrying Dreams’ reach and foster engagement. We increased engagement hours to focus on growth, while curating relevant content for Facebook, Instagram, and TikTok. On Peanut, we initiated and nurtured discussions to strengthen their presence in niche markets. Through strategic content creation, group participation, and careful audience targeting, we significantly boosted Carrying Dreams’ reach and engagement across all platforms, helping the agency connect with and inspire a broader community.
