eRealty Advisors Marketing
eRealty Advisors secures more real estate agents by automating email flows, nurturing leads, and launching newsletter campaigns.
eRealty Advisors is a virtual real estate brokerage firm based in New York that provides residential and commercial agents with the opportunity to earn 100% of the commission gained from the property deals they close. Fostering an agent-centric culture, the firm prioritizes autonomy and provides full support and multiple listing services (MLS) to help agents develop their careers. The co-founders Stephen Apple and Richard Wolff have a combined experience of more than 65 and are committed to adapting to a new age of information and technology.
The Challenge
As a virtual real estate brokerage firm, eRealty Advisors reached out to SmartSites to boost their conversation rate and establish a stronger online presence to engage more real estate agents to join its membership service. The firm positions itself as a “new age” business that utilizes cutting-edge technology and needed features that match the business’s contemporary approach.
The Plan
To truly engage with their community of real estate agents, we use MailChimp to send monthly newsletters and email campaigns to their general mailing list. In addition, automated email flows were used to welcome new subscribers, nurture leads, and increase conversion rates.
We also created an interactive custom calculator tool for a stronger call-to-action to encourage more signups on their subscribers’ list. An eReports Library was added to the site to house past newsletters, further encouraging registrations for their mailing lists.
