eRealty Advisors Marketing
eRealty Advisors Empowers Real Estate Agents with 100% Commission through Comprehensive Digital Solutions and Strategic Marketing Automation.
eRealty Advisors, a virtual real estate brokerage firm based in New York, offers residential and commercial agents the chance to earn 100% commission on their property deals. Co-founders Stephen Apple and Richard Wolff, with over 65 years of combined experience, foster an agent-centric culture that prioritizes autonomy and provides full support, including multiple listing services (MLS), to help agents thrive in their careers. As an industry-leading brokerage, eRealty Advisors is committed to adapting to the information and technology age, revolutionizing the real estate landscape by putting agents first and promoting commission flexibility for buyers and sellers.
The Challenge
eRealty Advisors approached SmartSites with the task of turning their innovative business idea within the ultra-competitive real estate niche into a recognizable brand, complete with a website and marketing plan. As a virtual real estate brokerage firm, eRealty Advisors sought to enhance their conversion rate, establish a robust online presence, and attract more agents to join their membership service. Embracing their “new age” identity and commitment to cutting-edge technology, the firm required features that aligned with their contemporary approach.
The Plan
SmartSites devised a comprehensive strategy to engage eRealty Advisors’ community of real estate agents and bolster their online presence. The plan included:
Utilizing MailChimp to send monthly newsletters and email campaigns to their general mailing list, with automated email flows designed to welcome new subscribers, nurture leads, and boost conversion rates.
Developing an interactive custom calculator tool to strengthen the call-to-action and encourage more signups for their subscribers’ list.
Establishing an eReports Library on the website to house past newsletters and promote registrations for their mailing lists.
Designing a logo and brand identity that reflected their business values and vision.
Building a WordPress site tailored to experienced real estate agents.
Crafting user-friendly content as part of a targeted SEO campaign.
Launching a PPC campaign aimed at specific geographic areas to maximize reach and effectiveness.
