How to Cut Email QA Time in Half (and the Tools You Need to Succeed)

Imagine sending out an email campaign only to discover later that it doesn’t display correctly on some devices.  With automated email testing tools, this scenario becomes far less likely.

What is Email QA?

It’s every email marketer’s dream to have emails land in the inbox (and not the spam folder) while looking perfect across all devices. While this might seem pretty straightforward, email quality assurance (QA) is not as easy as it looks.

The Complexity of Email Rendering

Different email clients like Gmail, Outlook, Yahoo, and Apple Mail, as well as various devices such as smartphones, tablets, and desktops, all render emails differently. 

What looks perfect in one inbox might appear broken in another. This makes email quality checks essential but also time-consuming, given the number of iterations required to be checked across platforms and devices.

Automated Email Testing Tools: A Game-Changer

This is why Automated Email Testing Tools such as Litmus or Email on Acid have become game-changers when it comes to Email QA. These platforms streamline the email testing process, saving time and reducing errors.

Instant Email Previews Across Platforms

One of the most valuable features of automated email testing tools is the ability to preview emails across a wide range of clients and devices instantly. 

Instead of manually testing on multiple devices, you can upload your email to see how it will look in various platforms and inbox providers. This ensures your email looks great no matter where it’s viewed.

Advanced Code Analysis and Issue Detection

These tools also include advanced code analysis features that identify potential issues within the email’s code before they become problems later on. 

By catching rendering issues and coding errors early, you can avoid last-minute scrambles to fix broken tables, or pieces of code.

Ensuring Deliverability with Spam Testing

Getting your email to the inbox is just as important as how it looks. Automated email testing tools often include spam testing features that check your emails against popular spam filters. 

This helps ensure your emails reach the intended recipients instead of getting lost in the spam folder.

Accessibility Testing for Inclusivity

Reaching a broader audience also means considering the needs of all your recipients, including those with disabilities. 

Most automated email testing tools offer accessibility testing features that ensure your emails are readable by everyone. This includes checking for issues like color contrast, text size, and screen reader compatibility. 

By making your emails accessible, you not only comply with best practices but also enhance your brand’s inclusivity.

Overall, email testing and QA are essential elements of any successful email marketing campaign. Leveraging automated email testing tools streamlines this process, enabling you to send high-quality emails more efficiently than ever. 

By incorporating automated email testing into your workflow, you not only save valuable time but also significantly improve the overall quality and impact of your email campaigns. 

The Importance of Human Expertise in Email QA

However, it’s important to remember that these tools are not a substitute for the expertise of an email marketing specialist, who is still needed to review and proofread emails before they are sent out.

SmartSites: Your Partner in Email Marketing

At SmartSites, we seamlessly integrate automated email testing into our comprehensive email marketing services. Our refined approach consistently delivers results, maximizing ROI and conversions at every stage of the customer journey. Contact us for a free email audit today!