Optimizing the on-page components of a car dealer’s website is crucial for better SEO (Search engine optimization) results. By executing these on-page optimization tips, you can improve the visibility and organic traffic of your automotive dealership’s website in search result pages such as Google, Bing, and Yahoo. Here are some on-page SEO tips that are proven to bring in more organic traffic online:
Conduct Keyword Research
One of the first steps, and a very important one, is keyword research. Researching what keywords to include in the content on your website is essential. You want to bring in the right traffic for your dealership, and keyword research helps your site line up with the search terms that your potential customers use. It is important to think from the customer’s perspective and guess what phrases they are likely to key in when searching for your products.
For example, if you are selling used cars in New York, you will want to include keywords such as “used car in New York City” or “used car dealership Buffalo New York.” Keyword research helps uncover these keywords and narrow down the best ones based on how many times these are searched per month and how difficult they are to rank for. The keywords should then be used in your marketing content, such as blog posts and resource pages.
Ensure Content Quality
Be sure to give useful and interesting information on each page you create, particularly on vehicle description pages. Content is critical for car dealer sites since it helps point out the best qualities and features of vehicles for sale. The blogs and resource pages are also very important because potential customers will be reading these before deciding to buy from your dealership. It is crucial to make sure all content is true and not misleading.
Content should follow the EEAT standard. E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Google’s Search Quality Rater Guidelines. These guidelines help ensure content is helpful to your audience and will help drive more organic traffic. Quality content shows the writer’s first-hand experience with the subject matter (such as used or new cars). This also shows that the content and suggestions can be trusted since it was written by an expert in the field. The authoritativeness of the content refers to your dealership’s overall reputation in your industry, especially with experts and influencers.
Utilize High-quality Images
Pictures are essential for dealership sites because they act as a visual portrayal of the vehicles and contribute to the general website experience. Potential purchasers depend on visuals while pursuing cars online, and high-quality pictures help grab the website visitor’s attention and help them decide to come in for a test drive.
Adding as many images as you can to the vehicle listing pages as well as blogs and resource pages can work wonders. Showing the exterior and interior in high-definition format will improve the buyer’s perception of the vehicle for sale. According to thezebra.com, 48% of people begin the car buying process online. This means it’s necessary to grab their attention immediately with professional images of the cars you have for sale.
Include Relevant Topics
Coming up with the best topics to write about can also be a game-changer. This allows you to capture the customers who are searching for the answers relating to your car dealership’s offers. Be sure to tailor your content to your target audience’s needs. Consider incorporating keywords related to your dealership’s location and the car brands that you sell to improve your on-page SEO and organic traffic.
Some topic ideas include:
- Car Reviews and Comparisons – Write detailed reviews of new car models, highlighting their features, performance, and value. Compare different models within the same category to help buyers make informed decisions.
- Maintenance Tips and Guides – Provide helpful tips and guides on car maintenance, including routine maintenance tasks like oil changes, tire rotations, and fluid checks. Educate buyers on how to keep their cars in optimal condition.
- Buying Guides – Create buying guides for different types of vehicles, such as sedans, SUVs, trucks, and hybrids. Include factors to consider when purchasing a car, such as budget, fuel efficiency, and safety features.
- Finance and Insurance Advice – Offer guidance on financing options, leasing vs. buying, and insurance considerations. Explain common finance terms and help buyers understand their options for financing.
- Technology and Innovation – Discuss the latest trends in automotive technology, such as electric vehicles, autonomous driving features, and connected car technologies.
- Tips for Selling or Trading-In Cars – Provide guidance for customers looking to sell or trade in their current vehicles. Offer tips on how to prepare their cars for sale, estimate their value, and negotiate with buyers.
Trust SmartSites to Boost Your Organic Traffic
Learn more about our on-page SEO services and see how we can drive more traffic to your dealership’s website here.
Know that by choosing SmartSites as your SEO partner, all aspects of your company’s SEO will be handled. As part of our comprehensive digital marketing services, we provide a large variety of SEO services, such as:
- SEO Analysis
- Technical SEO Audits
- SEO Consulting
- Blogging Services
- Digital PR
- SEO Copywriting
- Link Building
- Mobile SEO
- Website Migration
